Amenities That Attract and Retain Quality Tenants

Lock in quality tenants with winning amenities and boost your rental performance.
Aim to increase tenant retention by 20 percent in the next six months.

Define success metrics

Identify the metrics you need to track property success and tenant satisfaction.

• Vacancy rate, percentage of units currently unoccupied over the last 30 days.
• Tenant satisfaction score, average rating from feedback surveys and lease renewals.
• Net operating income (NOI), revenue minus operating expenses per month.

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Metric                          Current value                          Six-month goal

Vacancies                          12%                                             8% or lower

Tenant satisfaction        75%                                             85% or higher

NOI growth                     $4,000 per month                  $5,000 per month

Set your baseline vacancy rate this week to establish your starting point.

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Build your amenity playbook

Survey your tenants to discover which amenities will drive satisfaction and retention.

Survey tenant needs

• Send a short questionnaire to current tenants through email or text.
• Include questions on must-have features, pain points, and upgrade ideas.
• Collect and analyze responses within one week for quick prioritization.

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Prioritize high impact upgrades

• In-unit laundry, fast internet, and gym access often justify rental increases (Rentastic).
• Renovate kitchens and bathrooms with modern fixtures and durable low maintenance finishes.
• Add energy efficient lighting and smart locks to cut long term maintenance costs (Rentastic).

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Plan cost and financing

• Estimate upgrade expenses and project expected rent uplift for each feature.
• Explore low interest loans or vendor partnerships to reduce upfront capital needs.
• Schedule phased renovations during vacancy windows to minimize revenue loss.

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Ensure fair housing compliance

• Train your team on protected classes and fair housing laws for amenities (Rentastic).
• Review Fair Housing Act requirements to ensure equitable amenity access for all tenants.
• Document reasonable accommodation requests and responses to maintain compliance records.

Implement your first upgrade and complete your compliance review by month end.

Track your impact

Monitor your key metrics regularly to ensure amenities deliver expected returns.

• Review vacancy rate changes within 30 days of each upgrade.
• Analyze tenant feedback collected after move in and renewal conversations.
• Calculate NOI growth to measure the financial gains from amenities.

Review these metrics on a monthly schedule to catch issues early.

Keep the momentum

Leverage your early wins to attract more quality tenants and increase net operating income.
Treat each upgrade like a winning play that secures your next renewal.
What is your next stretch goal for adding this feature that excites renters?

Schedule your next tenant satisfaction survey within the next four weeks.
Plan your upgrades, execute with precision, win more lease renewals.

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