📘 Days on Market

Days on Market (DOM) refers to the number of days a property remains actively listed for sale before it is sold or removed from the market. It’s a common real estate metric used to evaluate the speed of a sale and the health of the local housing market.

A low DOM suggests high demand and competitive pricing, while a high DOM may indicate overpricing or weak buyer interest. It can vary by location, season, and property type.

📌 When and Why It’s Used

DOM is used by buyers, sellers, and investors to gauge how quickly properties are moving in a specific market. It’s especially helpful when comparing neighborhoods or determining whether the market is favoring buyers or sellers.

Agents use DOM to guide pricing strategy, and investors can use it to spot emerging trends or distressed opportunities. It’s also a helpful indicator for timing entries and exits in a market.

🧮 How It’s Calculated or Applied

DOM is calculated by counting the number of calendar days from the date a listing goes live to the date it goes under contract or is removed. Some platforms reset DOM if a listing is withdrawn and re-listed, so context matters when analyzing the data.

In practice, investors and agents often look at the median or average DOM across similar properties to assess the market velocity.

✅ Pros

• Provides quick insight into market demand
• Helps evaluate pricing strategy effectiveness
• Useful for identifying hot or slow-moving areas

⚠️ Cons

• Can be manipulated by re-listing tactics
• Doesn’t account for off-market activity
• High DOM may unfairly stigmatize a good property