How Subscription-Based Living is Shaping Home for the Modern Renter

March 22, 2024

In an era where "one-click-checkout" and streaming services are our go-to's, why should our living arrangements be any different? It seems the winds of change are blowing towards our dwellings, shaking up the traditional definitions of a home and bringing forth an innovative concept – subscription-based living.

Emerging from the desire for flexibility and simplicity, this trend is catching the eyes of modern renters everywhere. 

Subscription-Based Living: Redefining the Traditional 'Home'

Subscription-based living, often referred to as 'living as a service,' simplifies the home rental scenario and lifts the burdens traditionally associated with it. 

Moving straight away into a furnished apartment, completely fitted with utilities, Wi-Fi, maintenance services, and some even offer housekeeping, all bundled into a monthly subscription fee, sounds really promising.

This setup eliminates the need for binding leases, setting up utilities, or hunting for furniture. A home is ready for you to move in and start living from the word go. 

Services like Common and Ollie, have leapt forward to lead this transformation. They are pioneering companies that have broken the status quo, setting the stage for a more fluid living experience.

The Transformation: Why is Home Not Just About Four Walls Anymore?

Our advancing society cherishes job mobility, technological advancements, travel experiences, and the ability to live flexible lives. 

In such a dynamic environment, being tethered by a 12-month lease or dealing with the hassles of traditional home setups can feel archaic. This is where subscription living is stepping in as a breath of fresh air.

Subscription living caters to the needs of digital nomads, frequent travelers, city hoppers, and anyone who seeks to avoid the headaches of conventional living arrangements. 

The Attractiveness: A Lifestyle Packaged into a Monthly Fee

Subscription living is not just about an apartment, it offers a lifestyle wrapped up into an all-inclusive monthly cost. Spaces like WeLive offer a community lifestyle where renters get access to a variety of amenities. 

They organize community events, offer shared spaces for work and leisure, and sometimes even display yoga studios as part of their subscription package.

With amenities such as these, subscription spaces are not just a living space but a miniature social ecosystem that emphasizes convenience, community, and perks beyond the physical comforts of living spaces.

The Appeal: Who are the Adopters of Subscription-Based Living?

While the offering can sound appealing to almost everyone who values convenience, it holds an especial allure for certain demographics. 

Millennials and Generation Z, characterized by their penchant for experiences over ownership and the desire for flexibility and minimalism, are naturally attracted to this model.

Furthermore, professionals who need to relocate frequently for work find immense value in this "relocation-friendly" living concept. It offers a blend of flexibility and stability where you can be on the move without having to start from scratch every time.

The Trade-offs: What You Gain and What You Let Go

While the advantages are many, it's worth noting that subscription living requires letting go of some traditional comforts.

Every coin has two sides and assessing the other side is critical. The price tag for convenience and flexibility could, at times, turn out to be steeper than traditional lease-based living setups. The costs could go beyond just the monthly rental fee, so it's essential to weigh all the financial implications before taking the leap.

Looking Forward: Is Subscription Living a Glimpse of the Future?

In this model, longer term rentals are being substituted by more scalable, 'pay-as-you-live' arrangements,evident in the workspaces managed by WeWork, or the growing number of co-living spaces like Common or QUARTERS

Moreover, the global market for co-living—the key form of subscription living—is set to grow between 2020 and 2025.

This living arrangement extends beyond just addressing housing. Subscription living is changing how we live by spawning whole communities, linking people with similar interests and values.

The view on the horizon? Subscription living will continue to cement itself as a viable, even preferred, choice among professionals and digital nomads who covet adaptability in their living arrangements. 

For those intrigued by the junction of technology, housing, and transient living, or property investors weighing the profitability of this emerging trend, subscription living is an unmissable watchword in the coming years.


Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
No items found.